Lead, Advertising Measurement (Contract)
Summary
The job is for a Lead, Advertising Measurement on a contract basis at Reddit. The role involves working with the Marketing Sciences team to demonstrate the effectiveness of Reddit as a media platform to advertising partners, and includes responsibilities such as advertising measurement, vendor development, advertising strategy, and supporting the sales team. The position can be remote within the US or based out of Reddit's US offices in Los Angeles, San Francisco, Chicago, or New York.
What you'll do
- Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.
- Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.
- Work with measurement vendors to understand methodologies and their impact on Reddit. Develop mutual roadmaps to help expand the capabilities of Reddit’s measurement suite.
- Leverage measurement results to drive sales impact - developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
- Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers and our competitive advantage.
- Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
- Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.
Requirements
- 1-3+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
- Familiarity with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance - and how it all works from a technical perspective.
- Knowledge of experimentation and familiarity with the underlying statistical methods.
- Expertise in reach, resonance, and reaction measurement across verticals.
- Strong background in the execution, analysis, and presentation of quantitative advertising research.
- Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
- Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
- Exceptional written and oral communication skills.
Apply
Click below to be taken to the Reddit hiring page.
Location
Remote - United StatesContract Length
6 MonthsCompensation
The compensation for this position is not listed.Keywords
marketing sciences measurement advertising vendor development research sales marketing brand strategy primary research insights products ad research ad tech digital advertising ad measurement experimentation reach resonance reaction quantitative advertising research primary research 1st party platform data 3rd party/syndicated research measurement vendors technology companySimilar Jobs
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