Paid Media Specialist, APJC Marketing - Contract

Cloudflare

Contract Position

Summary

The job is for a Global Paid Media Specialist who will be responsible for executing the global paid social and display strategy and execution across a portfolio of products, regional accounts, and campaigns. The role requires strong strategic thinking, hands-on campaign execution, and optimization skills, with a focus on platforms like LinkedIn Ads and Meta Ads.

What you'll do

  • Implement and support global paid social and display campaigns
  • Coordinate and execute integrated planning across all product categories
  • Collaborate with key stakeholders to ensure timely delivery of integrated planning tactics
  • Partner with internal and external partners, overseeing processes and ensuring accuracy
  • Daily management of all paid social platforms, reporting, analytics, and trend tools
  • Responsible for all basic tactical execution for paid social accounts at scale
  • Campaign optimization: ad copy creation and testing, landing page testing, and bid and budget management
  • Partner with the regional paid media team leads to understand requirements and adjust plans accordingly
  • Collaborate with globalisation team and local teams for asset translation
  • Create solutions at a global level that will help drive efficiency for other regions and team members
  • Track and report on campaign results on a weekly/quarterly/ad hoc basis
  • Campaign budget allocation & monitoring to ensure proper pacing and efficiency
  • Effectively communicate insights and trends based on campaign performance and provide recommendations

Requirements

  • 5+ years working with performance marketing paid media channels, with a heavy focus on paid social and display in a corporate environment
  • Experience in Linkedin and Facebook Ad platforms across multiple campaign types including lead and conversion focused ads across multiple ad types/formats is a must
  • Experience with Reddit, Twitter, Quora, and StackOverflow is an added advantage
  • Experience working with programmatic & display vendors such as StackAdapt, Display & Video 360 and/or The Trade Desk a strong plus
  • Strong understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targeting
  • Experience working with ABM platforms 6sense, Demandbase, and/or Metadata
  • Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data)
  • Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skills
  • Experience working within a larger growth and demand generation team across numerous internal and external stakeholders
  • Strong analytical skills to analyze program effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions
  • Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams
  • Strong data-management skills and analytical skills to analyze campaign effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment
  • Great attention to detail, time management, and organization skills
  • Very strong English language skills

Apply

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Location

Kuala Lumpur, Malaysia

Contract Length

11 months

Compensation

The compensation for this position is not listed.

Keywords

linkedin ads meta ads reddit twitter quora stackoverflow stackadapt display & video 360 the trade desk abm platforms 6sense demandbase metadata b2b paid social targeting options crm data

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