Paid Media Specialist, APJC Marketing - Contract
Cloudflare
Contract PositionSummary
The job is for a Global Paid Media Specialist who will be responsible for executing the global paid social and display strategy and execution across a portfolio of products, regional accounts, and campaigns. The role requires strong strategic thinking, hands-on campaign execution, and optimization skills, with a focus on platforms like LinkedIn Ads and Meta Ads.
What you'll do
- Implement and support global paid social and display campaigns
- Coordinate and execute integrated planning across all product categories
- Collaborate with key stakeholders to ensure timely delivery of integrated planning tactics
- Partner with internal and external partners, overseeing processes and ensuring accuracy
- Daily management of all paid social platforms, reporting, analytics, and trend tools
- Responsible for all basic tactical execution for paid social accounts at scale
- Campaign optimization: ad copy creation and testing, landing page testing, and bid and budget management
- Partner with the regional paid media team leads to understand requirements and adjust plans accordingly
- Collaborate with globalisation team and local teams for asset translation
- Create solutions at a global level that will help drive efficiency for other regions and team members
- Track and report on campaign results on a weekly/quarterly/ad hoc basis
- Campaign budget allocation & monitoring to ensure proper pacing and efficiency
- Effectively communicate insights and trends based on campaign performance and provide recommendations
Requirements
- 5+ years working with performance marketing paid media channels, with a heavy focus on paid social and display in a corporate environment
- Experience in Linkedin and Facebook Ad platforms across multiple campaign types including lead and conversion focused ads across multiple ad types/formats is a must
- Experience with Reddit, Twitter, Quora, and StackOverflow is an added advantage
- Experience working with programmatic & display vendors such as StackAdapt, Display & Video 360 and/or The Trade Desk a strong plus
- Strong understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targeting
- Experience working with ABM platforms 6sense, Demandbase, and/or Metadata
- Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data)
- Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skills
- Experience working within a larger growth and demand generation team across numerous internal and external stakeholders
- Strong analytical skills to analyze program effectiveness and ROI
- Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions
- Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams
- Strong data-management skills and analytical skills to analyze campaign effectiveness and ROI
- Positive and flexible attitude for working in a fast-paced environment
- Great attention to detail, time management, and organization skills
- Very strong English language skills
Apply
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Location
Kuala Lumpur, MalaysiaContract Length
11 monthsCompensation
The compensation for this position is not listed.Keywords
linkedin ads meta ads reddit twitter quora stackoverflow stackadapt display & video 360 the trade desk abm platforms 6sense demandbase metadata b2b paid social targeting options crm dataSimilar Jobs
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