Paid Media Specialist, APJC Marketing - Contract


Contract Position


The job is for a Global Paid Media Specialist who will be responsible for executing the global paid social and display strategy and execution across a portfolio of products, regional accounts, and campaigns. The role requires strong strategic thinking, hands-on campaign execution, and optimization skills, with a focus on platforms like LinkedIn Ads and Meta Ads.

What you'll do

  • Implement and support global paid social and display campaigns
  • Coordinate and execute integrated planning across all product categories
  • Collaborate with key stakeholders to ensure timely delivery of integrated planning tactics
  • Partner with internal and external partners, overseeing processes and ensuring accuracy
  • Daily management of all paid social platforms, reporting, analytics, and trend tools
  • Responsible for all basic tactical execution for paid social accounts at scale
  • Campaign optimization: ad copy creation and testing, landing page testing, and bid and budget management
  • Partner with the regional paid media team leads to understand requirements and adjust plans accordingly
  • Collaborate with globalisation team and local teams for asset translation
  • Create solutions at a global level that will help drive efficiency for other regions and team members
  • Track and report on campaign results on a weekly/quarterly/ad hoc basis
  • Campaign budget allocation & monitoring to ensure proper pacing and efficiency
  • Effectively communicate insights and trends based on campaign performance and provide recommendations


  • 5+ years working with performance marketing paid media channels, with a heavy focus on paid social and display in a corporate environment
  • Experience in Linkedin and Facebook Ad platforms across multiple campaign types including lead and conversion focused ads across multiple ad types/formats is a must
  • Experience with Reddit, Twitter, Quora, and StackOverflow is an added advantage
  • Experience working with programmatic & display vendors such as StackAdapt, Display & Video 360 and/or The Trade Desk a strong plus
  • Strong understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targeting
  • Experience working with ABM platforms 6sense, Demandbase, and/or Metadata
  • Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data)
  • Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skills
  • Experience working within a larger growth and demand generation team across numerous internal and external stakeholders
  • Strong analytical skills to analyze program effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions
  • Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams
  • Strong data-management skills and analytical skills to analyze campaign effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment
  • Great attention to detail, time management, and organization skills
  • Very strong English language skills


Click below to be taken to the Cloudflare hiring page.


Kuala Lumpur, Malaysia

Contract Length

11 months


The compensation for this position is not listed.


linkedin ads meta ads reddit twitter quora stackoverflow stackadapt display & video 360 the trade desk abm platforms 6sense demandbase metadata b2b paid social targeting options crm data

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