Paid Search Specialist, APJC Marketing - Contract

Cloudflare

Contract Position

Summary

The job is for a Global Paid Search Specialist at Cloudflare, responsible for executing the global paid search strategy across multiple products, regional accounts, and campaigns. The specialist will work with internal teams to implement and optimize paid search campaigns, track and report on campaign results, and collaborate with global and local teams for asset translation.

What you'll do

  • Implement and support global paid search campaigns
  • Daily use of paid search platforms, reporting, analytics, and trend tools
  • Campaign optimization: keyword and search term management, ad copy creation and testing, landing page testing, and bid and budget management
  • Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level across multiple languages
  • Collaborate with globalisation team and local teams for asset translation (Mandarin, Japanese, Korean, Bahasa Indonesia, Thai, Vietnamese)
  • Track and monitor reporting of campaign results on a weekly/quarterly/ad hoc basis
  • Campaign budget allocation & monitoring to ensure proper pacing and efficiency
  • Effectively communicate insights and trends based on campaign performance

Requirements

  • 5+ years working with paid search channels including Google Ads and Microsoft Ads
  • 3+ year experience working in an agency or in-house environment for a B2B software company
  • Deep experience working directly within paid search advertising accounts with a keen eye for detail at executing bulk changes
  • Experience optimizing to multiple conversion points within the B2B buying cycle
  • Experience working with enterprise paid search optimization platforms such as Search Ads 360, Marin Software or Skai a plus
  • Experience developing presentation decks summarizing key insights and recommendations
  • Excellent planning, project management, prioritization skills
  • Strong data-management skills
  • Strong analytical skills to analyze campaign effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment
  • Great attention to detail, time management, and organization skills
  • Very strong english language skills
  • Experience with Naver and Baidu will be an added advantage

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Location

Kuala Lumpur, Malaysia

Contract Length

11 months

Compensation

The compensation for this position is not listed.

Keywords

google ads microsoft ads search ads 360 marin software skai naver baidu

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