Lead, Enterprise Marketing (Contract)

Zip Recruiter

Contract Position

Summary

ZipRecruiter is seeking an experienced individual to lead go-to-market for their Enterprise business. The ideal candidate should have a strong background in positioning, messaging, and content development, and be able to craft compelling and differentiated messaging across the customer journey.

What you'll do

  • Develop and execute comprehensive and competitive positioning strategies for our products in the Enterprise B2B market.
  • Craft compelling and differentiated messaging across the customer journey that resonates with target audiences.
  • Work closely with the product team to understand and articulate the unique value propositions of our offerings.
  • Create messaging frameworks that can be effectively communicated across various channels and touchpoints.
  • Oversee key enterprise claims and continually develop new ones that support our key value props
  • Lead the development of high-quality, customer-centric content, including whitepapers, case studies, blog posts, and other collateral.
  • Collaborate cross-functionally to ensure consistency and alignment with overall messaging and positioning strategies.
  • Develop an enterprise content calendar and oversee development, launch, and reporting in partnership with customer marketing, sales enablement, and PR.
  • Partner with the sales team to create sales enablement tools and resources that empower the sales force with effective messaging.
  • Monitor and gather feedback from sales teams to continuously refine and improve positioning and messaging approaches.
  • Collaborate with product management, sales, and other teams to gather insights and feedback that inform marketing strategies.
  • Work closely with cross-functional teams to develop and ensure positioning and messaging is accurate across all talk tracks and written content.

Requirements

  • Proven track record in B2B product marketing, with at least 10+ years of experience in Enterprise SaaS.
  • Demonstrated success in developing and executing positioning and messaging strategies that have positively impacted product adoption and market share.
  • Exceptional written and verbal communication skills, with an emphasis on crafting clear, persuasive, and engaging content.
  • Strong strategic thinking skills with the ability to analyze market trends, competitive landscapes, and customer needs to inform positioning strategies.
  • Proven ability to work collaboratively in cross-functional teams, fostering strong relationships with product management, sales, and other key stakeholders.
  • Proven experience in content strategy, development, and management, including writing, editing, and overseeing external contractors.
  • Bachelor's degree
  • Exceptional interpersonal skills
  • Ability to create and execute a comprehensive content calendar aligned with marketing campaigns and product launches.
  • Experience in translating complex technical concepts into clear and compelling messaging
  • Track record of developing and adapting strategies based on data and performance metrics to optimize marketing effectiveness.
  • Ability to tailor communication styles for different audiences, including customers, internal teams, and executives.

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Location

Los Angeles, CA

Contract Length

Contract or full-time position

Compensation

$71 - $97 (per hour)

Keywords

ai-driven smart matching technology mobile web email services job search app positioning messaging content development messaging frameworks whitepapers case studies blog posts collateral sales enablement tools content calendar marketing campaigns product launches content strategy content management writing editing external contractors data performance metrics communication styles equity bonuses commission medical benefits financial benefits

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