Channel Experience Manager (Contract)

PlayStation Global

Contract Position

Summary

The Channel Experience Manager (Contract) at PlayStation is responsible for trade marketing expertise and activities in the territory, collaborating with commercial managers to negotiate strategies with retailers and maximize the value of trade marketing activities. This role involves developing trade marketing strategies, managing relationships with suppliers and retailers, and making recommendations to improve the consumer journey and increase revenue.

What you'll do

  • Liaise with Commercial Managers to understand challenges, goals and gaps in knowledge/expertise
  • Develop and agree Trade marketing strategies and plans (POS, Co-Op, use of owned media, field merchandising etc) with Commercial Managers to support retailer goals, revenue growth inc. D@R (based on expertise, best practice and ROI analysis)
  • Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
  • Support execution of Trade Marketing strategies by working directly with retailers
  • Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)
  • Project manage implementation of activations (e.g. IDUs & content, screens, product demonstrations, furniture)
  • Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, DLTV, D@R and product awareness
  • Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment (incentives, IDUs, using retailer media & space, experiential, retailer events, staff competitions, training etc)
  • Manage relationships with third parties relating to trade marketing activations
  • Represent local market(s), provide feedback, share best practices and provide updates on local plans at regional level
  • Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans

Requirements

  • Customer journey expertise (omnichannel inc. online & in-store)
  • Trade Marketing expertise
  • Project, stakeholder and budget management
  • Communication & Collaboration
  • Time & priority management
  • Understanding of other Marketing channels (inc. Social media, On-line advertising etc)

Apply

Click below to be taken to the PlayStation Global hiring page.

Location

United States, Remote

Contract Length

12 Months

Compensation

The compensation for this position is not listed.

Keywords

playstation sony interactive entertainment trade marketing pos co-op owned media field merchandising marketing commercial managers retailers suppliers project management budget management communication collaboration customer journey social media online advertising marketing analytics media campaign management

Similar Jobs

Looking for something similar to this position from PlayStation Global? Check out our positings below.

Last month
United States, Remote
Contract Position

The Channel Experience Manager (Contract) at PlayStation is responsible for trade marketing expertise and activities in the territory, collaborating with commercial managers to negotiate strategies with retailers and maximize the value of trade marketing activities. This role involves developing trade marketing strategies, managing relationships with suppliers and retailers, and making recommendations to improve the consumer journey and increase revenue.

Contract Position

This job is for a Community Product Marketing Manager on a contract basis at Reddit. The role involves leading product marketing for core experience products, collaborating with cross-functional teams, and driving marketing plans and strategies for launching new consumer experiences.

Last month
$117,700 - $156,400 (per year)
New York City, NY
Contract Position

This job is for an experienced Ads Contracts Manager to join Reddit's Commercial Legal team, supporting the ads sales team and the ads business. The role involves negotiating advertising contracts and being the go-to resource for ads contracting questions, while also collaborating with other teams to improve contracting procedures.

Contract Position

The Senior Product Marketing Manager will be responsible for launching new consumer experiences on Reddit by influencing product strategy, owning the go-to-market motion, and driving usage and adoption. They will lead inbound and outbound product marketing for core experience products, create marketing plans spanning multiple channels, and collaborate with cross-functional teams. This is a 6-month contract position.