Channel Experience Manager (Contract)

PlayStation Global

Contract Position

Summary

The Channel Experience Manager (Contract) at PlayStation is responsible for trade marketing expertise and activities in the territory, collaborating with commercial managers to negotiate strategies with retailers and maximize the value of trade marketing activities. This role involves developing trade marketing strategies, managing relationships with suppliers and retailers, and making recommendations to improve the consumer journey and increase revenue.

What you'll do

  • Liaise with Commercial Managers to understand challenges, goals and gaps in knowledge/expertise
  • Develop and agree Trade marketing strategies and plans (POS, Co-Op, use of owned media, field merchandising etc) with Commercial Managers to support retailer goals, revenue growth inc. D@R (based on expertise, best practice and ROI analysis)
  • Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
  • Support execution of Trade Marketing strategies by working directly with retailers
  • Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)
  • Project manage implementation of activations (e.g. IDUs & content, screens, product demonstrations, furniture)
  • Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, DLTV, D@R and product awareness
  • Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment (incentives, IDUs, using retailer media & space, experiential, retailer events, staff competitions, training etc)
  • Manage relationships with third parties relating to trade marketing activations
  • Represent local market(s), provide feedback, share best practices and provide updates on local plans at regional level
  • Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans

Requirements

  • Customer journey expertise (omnichannel inc. online & in-store)
  • Trade Marketing expertise
  • Project, stakeholder and budget management
  • Communication & Collaboration
  • Time & priority management
  • Understanding of other Marketing channels (inc. Social media, On-line advertising etc)

Apply

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Location

United States, Remote

Contract Length

12 Months

Compensation

The compensation for this position is not listed.

Keywords

playstation sony interactive entertainment trade marketing pos co-op owned media field merchandising marketing commercial managers retailers suppliers project management budget management communication collaboration customer journey social media online advertising marketing analytics media campaign management

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