Event Marketing Manager (Contract)

Sentry

Contract Position

Summary

Seeking a highly experienced Event Marketing Manager Contractor to strategize and execute successful local event marketing initiatives in the U.S. and Canada, driving brand awareness, customer engagement, and lead generation for the Demand Generation team at Sentry.

What you'll do

  • Lead the strategy and end-to-end planning of sponsored conferences, first-party events, virtual events, and regionalized co-hosted meetups across North America
  • Identify, review, gather feedback internally and establish resources to decide which first- and third-party events align to company and audience priorities in order to decide where to invest for the calendar year
  • Manage promotion pre-event, onsite execution during the event, and follow-up sequences and content post-event to engage and nurture event leads
  • Drive qualified leads to help generate and influence business opportunities for self-serve and sales-led business operations
  • Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
  • Collaborate with cross-functional teams, including go-to-market, Developer Relations, Product Marketing, engineering, and product teams in order to accomplish event goals including promotion, registration, attendance, customer meetings, and more
  • Lead data measurement to determine the impact and effectiveness of events and local marketing initiatives. Make recommendations for improvement and optimization
  • Research and provide recommendations on new ideas to improve our events marketing program including but not limited to new initiatives, technology, content topics, promotional activities, and more

Requirements

  • 5+ years of experience in B2B tech event/field marketing role, with proven track record of demonstrating strategic and operational success in marketing to a highly technical audience
  • Strong leadership, analytical and project management skills, with the ability to work autonomously and execute multiple projects simultaneously
  • Excellent communication and interpersonal skills, with a strong ability to build relationships and collaborate effectively with multiple stakeholders
  • Strong data analysis skills and the ability to use data to make informed decisions
  • A self-starter with a can-do attitude and the ability to work creatively and autonomously
  • Proficiency working in Salesforce, Marketo, Jira and Google Suite
  • Willingness to travel 10-15% throughout the year
  • Familiarity with developer audiences is a plus

Apply

Click below to be taken to the Sentry hiring page.

Location

San Francisco, California

Contract Length

Contract position

Compensation

$65 - $75 (per hour)

Keywords

salesforce marketo jira google suite

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