Brand Manager (Contract)
PlayStation Global
Contract PositionSummary
This job is for a brand manager on the Global Games Marketing team at PlayStation. The brand manager will be responsible for developing and executing marketing and commercial strategies for upcoming AAA games, collaborating with cross-functional teams, overseeing regional leads, and leveraging data-driven decision making and marketing strategies.
What you'll do
- Develop best-in-class marketing strategy, including audience strategy, content strategy, and positioning for new player acquisition and re-engagement.
- Own the execution and development of global, multi-channel go-to-market campaigns.
- Collaborate with global cross-functional teams in PR, Influencers, Partnerships, Paid Media, Social, and CRM to develop global marketing campaigns and drive business success.
- Oversee regional leads and localization teams across the globe to ensure successful and strategic worldwide marketing support of game launches, seasons, and marketing initiatives.
- Partner with development studio to create and implement marketing and content strategy
- Lead asset creation and coordinating partner approval of all marketing assets and plans.
- Leverage support from consumer insights, platform teams, game telemetry, community, PR, and competitive trends to build and implement data-driven decision making and marketing strategies.
- Author campaign and creative briefs and coordinate marketing production timelines.
- Create annual budget allocations and adjust budgets throughout the year.
Requirements
- Understanding of and experience working on AAA games.
- Experience working globally to develop and implement performance-based consumer strategies and marketing activations for video games, with proven knowledge of major media campaigns.
- Strong communication and collaboration skills, with the ability to engage and influence internal and external partners.
- Demonstrates creative thinking through strategic development and marketing asset direction.
- Experience partnering with game development studios.
- Knowledge and passion for video games!
Apply
Click below to be taken to the PlayStation Global hiring page.
Location
United States, San Mateo, CAContract Length
6 monthsCompensation
$52 - $78 (per hour)Keywords
playstation sony interactive entertainment global games marketing pr influencers partnerships paid media social crm consumer insights platform teams game telemetry community competitive trendsSimilar Jobs
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Brand Manager (Contract)
PlayStation Global
Last month
$52 - $78 (per hour)
United States, San Mateo, CA
This job is for a brand manager on the Global Games Marketing team at PlayStation. The brand manager will be responsible for developing and executing marketing and commercial strategies for upcoming AAA games, collaborating with cross-functional teams, overseeing regional leads, and leveraging data-driven decision making and marketing strategies.