CRM Manager (Contract)

Twitch

Contract Position

Summary

This job is for a CRM Manager on a contract basis at Twitch. The role involves implementing and optimizing a best-in-class lifecycle and CRM strategy, collaborating with teams across different regions, and using data and insights to improve engagement metrics.

What you'll do

  • Conceptualize and implement the strategy of a best-in-class lifecycle and CRM strategy, test plan, and measurement across channels.
  • Lead the day to day operations and execution of CRM (email, in-app, push and onsite campaigns) including but not limited to audience set up, design creation, scheduling and reporting.
  • Build and maintain an APAC calendar to keep track of messaging in our markets
  • Conceive, build and deploy tactical one off messaging and campaigns for APAC to support local marketing programs
  • Support lifecycle team on global lifecycle programs, reaching not just APAC but also EMEA and NA
  • Constantly test and optimize our messaging, content and tone to ensure our engagement metrics are improving overall
  • Use data and insights to develop hypothesis about our audience needs

Requirements

  • 5+ years experience in a CRM function, preferably in the consumer internet space or in a high-velocity, high-growth product / business
  • Understanding of CRM best practices and comfortable working with data (deciding on targeting and testing for campaigns)
  • HTML skills and the ability to create templates and modify templates we
  • Experience with CRM tools and marketing automation (e.g. Salesforce Marketing, Braze, Hubspot)

Apply

Click below to be taken to the Twitch hiring page.

Location

Singapore

Contract Length

12 Months

Compensation

The compensation for this position is not listed.

Keywords

salesforce marketing braze hubspot

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