Senior Consumer Researcher (12 month contract)
Intercom
Contract PositionSummary
This job is for a Senior Consumer Researcher at Intercom, a customer service platform. The role involves conducting research and data analysis to drive evidence-based decisions, provide actionable insights, and improve customer experience.
What you'll do
- Play a key part in our Go To Market (GTM) efforts by driving actionable insights about our target audience, our brand effectiveness, and our creative strategy.
- Experiment with processes, methodologies and ways of working to provide marketing and sales teams with critical insights as quickly as possible.
- Define a good problem & process fit. Never settle for 'nice to know' questions and instead push to learn the 'critical to know' questions.
- Be a strategic and trusted partner to leaders and teams across Intercom whilst empowering and challenging our partners to think differently.
- Thoughtfully explore new ways to combine quantitative and qualitative methods to drive impact. Be creative about how to recruit the specifics that our customers are looking for.
- Conduct research on our ICP’s (Ideal Customer Profile) media consumption behaviors and understand where they learn about softwares, what channels are most and least effective, and what messages do and don’t resonate.
- Run creative testing research for existing and new brand assets.
- Run end to end omnichannel brand lift measurement programs, with the ability to manage and synthesize multiple studies in parallel.
- Focus on priorities that either drive tangible decisions for the business or help our team and our foundations scale.
- Collaborating with Data Science, Sales, Biz Ops, and Marketing to define research problems and work on solutions.
- Communicate the meaning and consequence of insights in a succinct and engaging way that ensures all involved are aware of the research approach, objective.
Requirements
- 4 years + working as a researcher with experience in marketing measurement and audience insights.
- Deep experience with running and managing multiple brand lift studies at once across multiple channels.
- Experience driving research by identifying and acting on opportunities to improve how we work.
- Expertise in conducting end-to-end user research studies; planning, recruitment, execution, analysis and delivery.
- An in-depth understanding of marketing effectiveness measurement, consumer research methodologies, and the key dynamics of the competitive space.
- Experience offering ideas or opinions on roadmap planning in order to deliver meaningful impact to customers and the business.
- An expert’s understanding of rigour and methodological validity in research and how to get the most out of a project with tight constraints.
- Experience leading by driving debate, calling out inconsistencies and contributing ideas and energy to problems that a team is facing.
- The ability to articulate the learnings and consequences of the research insights you provide.
- The ability to drive clarity in ambiguous problem spaces, and drive forward a high impact GTM research strategy.
- Experience in product research or working closely with product teams is preferred.
- A passion for building amazing brands, not just conducting research.
Apply
Click below to be taken to the Intercom hiring page.
Location
London, EnglandContract Length
12 MonthsCompensation
The compensation for this position is not listed.Keywords
intercom ai automation customer service data science research quantitative qualitative marketing sales brand effectiveness creative strategy icp media consumption softwares channels messages omnichannel brand lift measurement data science sales biz ops marketing research problems user research marketing effectiveness measurement consumer research methodologies competitive space product research product teams brandsSimilar Jobs
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