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Director, Performance Media

A full-time, short-term contract with Greenlight Financial Technology

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Job Details

  • Company
  • Greenlight Financial Technology
  • Posted
  • 2 months ago
  • Commitment
  • Full Time
  • 0 - 6 Months
  • Additional Info
  • LGBTQ+ Friendly
  • Remote Position
  • Languages
  • Job Posting is in English

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Job Description

Greenlight is an Atlanta-based fintech company that makes a debit card for kids and companion apps for the family. We proudly serve more than 4 million parents and kids, with in-app tools for sending money, setting savings goals, monitoring balances, managing chores, automating allowance, and investing.

But that’s not all that we do. Here at Greenlight, we are on a mission to support parents and help every kid grow up to be financially healthy and happy. It’s no small task, but it’s the reason we leap out of bed every morning to come to work. Because creating a better, brighter future for kids depends on it.

We are looking for an experienced, strategic Director to lead Greenlight’s performance media program. This role will oversee a team of marketing managers across our Linear TV, Streaming, Display & Audio programs, be responsible for a mid-8-figure marketing budget, and be a leader on our rapidly growing customer acquisition program. You will work closely with internal & external partners to drive both short-term demand capture and long-term brand growth, pulling many different levers to grow your programs (new channels, partners & ad products, measurement & attribution, optimization strategies, creative, etc.).

Our ideal candidate has a background managing linear & streaming TV and direct & programmatic digital advertising, has worked in or managed media agencies & DSPs and has experience leading and developing a team. This individual should bring a true ownership mindset, deep understanding of media buying, strong analytical ability, and proven cross-functional collaboration skills. Candidates with experience managing a multi-year, brand-building mass media campaign with proven results are highly preferred.

This role reports to the Senior Director,Growth Marketing

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